Let's find out where
you're leaving revenue
on the table.
We help B2B technical service teams stop losing revenue to unclear positioning and start winning the U.S. market on their terms.
Most technical firms
are running on a slow leak.
You didn't build a bad business. You built a great one without a sales system underneath it, so revenue drips out in three predictable places.
No clear customer profile
You're chasing anyone with a budget instead of the accounts you actually win, and win well. That scatters your message and your margin.
No clear core offer
Every proposal gets custom-built from scratch. Without a defined offer, every deal is a negotiation, and negotiations favor the buyer.
Customers set your price
If you can't articulate the value you deliver, the customer will, downward. You end up winning deals that quietly lose you money.
Are you really
providing enough value?
The Service Value Audit is a free, no-strings diagnostic of how your team sells. We look at your positioning, your offer, and your process, and hand you a clear picture of exactly where deals are leaking revenue.
No pitch deck. No pressure. Just a straight answer to the question every technical firm should be asking: are customers driving your pricing down because you haven't given them a reason not to?
Here's how it
actually goes.
The audit is where it starts. Most firms we work with keep going from there, and it plays out in three steps: find the problem, fix it, then hand it off to your team.
Audit
We diagnose your customer profile, offer, and pricing to find exactly where you're leaving revenue on the table. Free, direct, and yours to keep, whether you hire us or not.
Build
We work alongside you on GTM strategy and profit margin analysis, then build a defined ideal customer profile, a packaged core offer, and a repeatable sales process built for how technical buyers actually decide in the U.S. market.
Train & Run
We train your team, domestic or international, to run the system live, coaching real deals until your pipeline runs on your process, not on you.
Everything you get, starting with $0 down.
The 90-Day Embedded Support ProgramProof
Guarantee
The Leak-Proof Guarantee
Here's what happens if you move forward: by day 30 you'll have a documented ideal customer profile, a packaged core offer, and a repeatable sales process in hand. By day 90 your team's trained and running it live. Miss either one, and we keep working at no additional charge until we hit it, plus we'll run a mile for every hour of yours we wasted.
Jeffrey Frank
I've spent my career doing one thing: building B2B sales teams that actually win in the United States, not by outspending the competition, but by out-positioning them. I've built multiple high-functioning sales organizations from the ground up, taking teams from inconsistent, price-driven selling to a defined process that closes on value.
Some of that work has been domestic. A lot of it hasn't. I've worked directly with international technical service teams, sharp operators with real expertise, who struggled to translate that expertise into revenue once they tried to sell into the U.S. market. American buyers evaluate trust, risk, and value differently than buyers anywhere else, and most technical firms are never taught that difference. I have been.
I kept watching the same thing happen: brilliant technical teams doing excellent work, and still losing the negotiation before it started, because nobody had ever shown them what they were actually worth, or how to say it. So I put together a process for exactly that. The Service Value Audit is the first step, and it's free, because you should be able to see the problem before you decide whether you want help fixing it.
Stop the leak.
Ready for your free Service Value Audit? Reach out directly, no cost, no obligation, no fluff.
jeffrey@walkthenrun.com